Christina Lee
Marketing & Project Management Professional
ads, campaigns & Landing Pages
See a curated selection of strategic campaigns, each anchored in quarterly themes and topics I created and/or influenced. From ideation to execution, I developed creative concepts, wrote copy, and collaborated with partners to deliver ads, landing pages, newsletters, and more—resulting in cohesive messaging and measurable impact across channels.


Workday
Webpage Rewrite and redesign
Revamped Workday’s Medium Enterprise webpage to better reflect the strategic importance of small and medium-sized businesses, which represent approximately 70% of Workday’s customer base. The project involved a full rewrite of the page’s content, incorporating bolder messaging, value-driven statistics, and industry-specific customer proof points to build credibility across key verticals. This redesign not only modernized the look and feel of the page but also strategically aligned content and UX to better convert and support Workday’s fastest-growing customer segment.

Synopsys
targeted LinkedIn Campaign
Designed a targeted LinkedIn ad campaign aimed at engaging Synopsys User Group (SNUG) members. The campaign spotlighted featured speakers and encouraged users to watch on-demand session videos. Creative and messaging were tailored to resonate with a technical audience, driving awareness and post-event video views within key user segments.



ServiceNow
Event marketing & Promotion
Developed a LinkedIn ad campaign and supporting social media assets to promote a Fireside Chat featuring Angela Duckworth, author of Grit. The campaign was designed to build anticipation, highlight Duckworth’s thought leadership, and drive registrations and viewership. Messaging focused on resilience, leadership, and personal growth to align with her core themes and connect with a professional audience.